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Writer's pictureShane Olson

What is 3PL? Types of Third-Party Logistics Explained for Growing Businesses


3PL companies offer a range of services that can handle everything from inventory management and warehousing to order fulfillment and shipping.
3PL, or third-party logistics, refers to outsourcing a company’s logistics operations to an external provider.

As businesses grow, managing logistics in-house can quickly become overwhelming. Fulfillment, inventory management, and shipping are vital but time-consuming tasks that can prevent companies from focusing on core activities. This is where third-party logistics (3PL) providers come in, offering specialized expertise and infrastructure to streamline logistics operations.


Understanding how 3PL services work, the various types available, and the benefits of outsourcing logistics can help businesses make informed decisions that boost efficiency and cost-effectiveness.


What is Third-Party Logistics (3PL)?


3PL, or third-party logistics, refers to outsourcing a company’s logistics operations to an external provider. 3PL companies offer a range of services that can handle everything from inventory management and warehousing to order fulfillment and shipping. This approach is especially valuable for businesses that don’t have the resources, technology, or time to handle complex logistics in-house.


In today's NetSuite Marketplace and NetSuite App Store, you can find integrations specifically designed to optimize 3PL partnerships, making it easier to manage data flow, track inventory, and monitor shipping—all within your ERP system. Whether a business is small or scaling fast, working with a 3PL can be a game changer.


Key Benefits of Using a 3PL Provider


Outsourcing logistics to a 3PL provider offers several benefits:


  • Cost Savings: 3PL providers often have better rates and more efficient processes due to their specialization in logistics.

  • Scalability: As your business grows, your 3PL provider can expand services to match your needs.

  • Focus on Core Business: Outsourcing logistics allows you to concentrate on product development, marketing, and customer engagement.




Determine which aspects of logistics you want to outsource, whether it’s warehousing, shipping, inventory management, or the entire logistics process.
Different types of 3PL providers offer a range of services, allowing companies to select those that best fit their logistics needs.


Types of 3PL Providers

Different types of 3PL providers offer a range of services, allowing companies to select those that best fit their logistics needs. Here’s a breakdown of the main categories of 3PL providers:


1. Transportation-Based 3PLs

These 3PLs specialize in the movement of goods, whether from suppliers to warehouses or from distribution centers to customers. Providers like UPS, FedEx, and DHL fall into this category. Their focus is on transportation management, last-mile delivery, and tracking.

Example: A clothing retailer may use a transportation-based 3PL to manage global shipping from manufacturers to its regional warehouses, ensuring products reach customers on time.


2. Forwarder-Based 3PLs

Forwarders act as intermediaries between businesses and transportation companies. They manage relationships with carriers, negotiate rates, and coordinate shipping logistics. Freight forwarders don’t own the transportation assets but use their expertise to find the best shipping solutions for clients.

Example: An electronics company might work with a forwarder-based 3PL to handle international shipping, ensuring customs compliance and optimizing shipping routes.


3. Warehouse/Distribution-Based 3PLs

These providers offer warehousing, inventory management, and order fulfillment services. They handle the storage, picking, packing, and shipping of products, making them ideal for companies that want to offload these tasks entirely.

Example: A skincare brand that receives large orders from retailers might use a warehouse-based 3PL to store inventory, pick items when orders are received, and pack them for distribution, saving space and reducing handling time.


4. Full-Service 3PLs

Full-service 3PLs manage the entire logistics process from start to finish. They handle inventory management, order processing, transportation, and even customer returns, providing end-to-end support for businesses.

Example: A home goods company could rely on a full-service 3PL to oversee its entire supply chain, allowing it to focus on designing new products and marketing while the 3PL handles logistics.


5. Finance-Based 3PLs

Focused on cost management, financial-based 3PLs provide services like freight payment, auditing, and inventory financing. They are more like consultants, offering insights into cost savings and optimizing logistics spending.

Example: A company with high freight costs might engage a financial-based 3PL to audit shipping bills, manage claims, and negotiate better rates, resulting in substantial cost savings.


6. Information Technology-Based 3PLs

IT-based 3PLs offer logistics management software, often through online platforms, where businesses can connect with various logistics providers, track shipments, and manage inventory. Some newer companies in this space use technology to connect drivers with shippers for flexible, on-demand logistics.

Example: A small business could use an IT-based 3PL platform to find real-time quotes for shipments and select the best provider based on cost and delivery time.



Full-service 3PLs manage the entire logistics process from start to finish.
Selecting a 3PL provider involves evaluating your business’s logistics needs.


How to Choose the Right 3PL Provider

Selecting a 3PL provider involves evaluating your business’s logistics needs and determining which type of provider aligns with those requirements.


Here are some tips for choosing the right provider:


  1. Assess Your Needs: Determine which aspects of logistics you want to outsource, whether it’s warehousing, shipping, inventory management, or the entire logistics process.

  2. Research and Compare Providers: Look for providers with a track record in your industry. Review case studies, testimonials, and provider capabilities.

  3. Use Technology to Connect: Many businesses use solutions available in the NetSuite Marketplace and NetSuite App Store to manage their 3PL providers, ensuring that data flows seamlessly between their ERP system and the logistics provider.

  4. Evaluate Costs vs. Value: While price is important, the value a 3PL adds through efficiency, scalability, and expertise should be weighed against costs.


Example Scenario: A Growing E-Commerce Brand Using a 3PL


Imagine a fast-growing e-commerce brand selling handmade candles. Initially, the brand handled all logistics in-house, but as demand grew, managing storage, order fulfillment, and returns became challenging. The brand decided to partner with a warehouse/distribution-based 3PL to manage inventory and shipping.


The 3PL provider stored the candle inventory, handled order fulfillment, and coordinated shipping with carriers. Now, the brand could focus on product development and marketing rather than spending time on logistics. Additionally, the brand integrated its NetSuite ERP with the 3PL using tools from the NetSuite App Store to streamline data and manage logistics costs.


Challenges and Considerations When Working with 3PLs

Outsourcing logistics also presents challenges.


Businesses may face issues with:


  • Loss of Control: When outsourcing logistics, companies may feel less control over the customer experience, especially if delivery delays or errors occur.

  • Managing Performance: Ensuring 3PL providers meet service level agreements (SLAs) can require frequent monitoring and communication.

  • Integration: Integrating 3PL systems with existing ERP solutions like NetSuite is essential. Fortunately, tools from the NetSuite App Store make it easier to ensure smooth data flow, real-time tracking, and visibility across all logistics activities.


Embracing 3PL for Efficiency and Growth

Outsourcing logistics to a 3PL provider allows businesses to scale efficiently, improve customer satisfaction, and focus on core competencies. As companies look for reliable ways to expand their reach and streamline operations, the 3PL model continues to evolve, providing customized logistics solutions that meet today’s business demands.


By leveraging resources available through the NetSuite Marketplace and NetSuite App Store, businesses can maximize the value of their 3PL partnerships, ensuring data accuracy, operational efficiency, and cost-effectiveness in a competitive landscape.


Reach out to our team to learn more.

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